Become visible in the industry. Whether it’s you or your direct reports, attendance at a new media conference will provide insight and best practices. You may meet some centers of influence that can help you with your job search, or, even a hiring manager! Being visible also gives you the opportunity to find out more about other companies to see if there is a good match.
Becoming visible in your industry is just a way of selling yourself, which is what you need to do in order to get the best positions. You might think that you already are selling yourself. On your resume for example, by highlighting your accomplishments and prior experience. This is true and great, but continuing with the parallels from the sales world, resume selling can be considered hard selling. You are trying to push yourself, telling everybody how great you are.
But when you are making yourself visible in your industry, your approach is more of the soft sell. You are letting people know that you are out there, this is what you do or have done in the past and if they like what they have heard, they might get in touch. People don’t like to be sold but love to buy, is what Jeffrey Gitomer is always saying. And that is absolutely true when building your perfect career as well.
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[...] Sharing your way to a career In Career on February 19, 2009 at 7:11 pm In todays post we are going to move on with the theme from last time: getting a career you’re happy with is based on selling yourself. [...]